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Data-Driven Marketing: A Key to Better Customer Connections

Are you making marketing decisions in the dark or just ‘winging it’ while hoping for the best? Now is the time to commit to data-driven marketing. 


In today’s noisy world, marketers find it harder to reach their audience while keeping marketing costs low. Before the advancement of data-driven technologies, traditional marketers made decisions based on previous practices and experiences. They are guided by unclear metrics, often generalizing the characteristics of their audience. This in turn hurts customer engagement and conversion results. 


Data-driven marketing offering real solutions


As business strives to remain competitive with today’s marketplace’s changing landscape, data’s importance in enriching marketing efforts has been widely adopted. Data-driven marketing enables businesses to refine their marketing strategies for a personalized customer experience through data utilization. 


The data used can vary from basic demographics (age, gender, location) to advanced insights such as behaviors and interests. Data-driven marketing allows businesses to reach the right people and connect better with them. Personalization helps businesses enhance customer satisfaction, boosting customer loyalty and deeper connections. 


Data-driven marketing also improves customer relationship management and most importantly more informed decision-making. Through comprehensive analysis of customer data, businesses are better equipped to design marketing strategies that will improve customer experience based on specific customer insights. 


Get started with data-driven marketing


Data is the new gold, and it’s up to businesses to leverage it effectively. Solutions like integrated campaign management, personalization, and real-time dashboard analytics are made possible by data-driven marketing platforms.


As part of creating value for Indonesia’s digital ecosystem, INDICO is developing a data-driven marketing platform with exclusive insights from telco data. Through this platform, INDICO is offering effective solutions for businesses to connect better with their audience. 


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